What Are the Responsibilities of a Store Manager?

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Store managers are responsible for the daily supervision of stores, including staff, sales, resources and stock management. They recruit, train, supervise and appraise staff, manage budgets, maintain statistical and financial records and deal with customer queries and complaints. They are also in charge of ensuring that staff provide excellent customer service every day.

Store managers generally handle human resources, marketing, customer service, finance, information technology and logistics. Their day-to-day responsibilities include managing and motivating staff to improve sales and customer service, making decisions on stock levels, analyzing sales figures and future sales, recording sales and interpreting trends for data analysis and managing staff concerns, such as appraisals and performance reviews. Moreover, they ensure that workplace health and safety standards are met. They resolve any security, legal and health issues. They also respond to comments and complaints from customers.

Store managers tour the sales floor regularly, and they interact with staff and customers every day. They monitor the activities of local competitors and updates on market trends in the retail industry. To improve sales, they initiate necessary changes such as changing the store’s opening hours to compete effectively against other businesses in the local market.

Retail managers strive to meet sales targets and maximize profit while minimizing costs. To qualify for this job position, candidates typically must have excellent merchandising, communication, IT, numerical, teamwork, organizational, management and leadership skills. A sales-oriented, confident and energetic personality is also an important requirement.