Points are redeemable at Ridley's Family Markets by using the Ridley's Advantage Card on eligible products or services. Products that are points eligible include items such as a dozen donuts, 12-piece chicken meals, Proctor Silex products or a variety of gift card options, as of 2015.
Ridley's Family Markets points are also applicable towards travel rewards or charitable services such as Home Town Advantage or Scholarship Promise. Customers may redeem one Southwest Rapid Rewards point for every Ridley's Advantage Card point earned. Home Town Advantage allows donation of money to local organizations using Ridley's Advantage card points. Scholarship Promise transfers points to scholarship donations for one child or multiple children.