People visit shopping malls to enjoy variety while shopping, for socialization and for entertainment. People also visit malls because they offer one-stop shopping convenience and save them time.
Shopping malls are usually conveniently located in urban and suburban areas and are open for longer hours than many retail stores. Shopping malls offer a large variety of products to customers, including electronics, groceries, household items and clothing. Unlike online stores, they also offer customers the ability to touch and feel the merchandise and try on clothes and accessories.
Shopping malls also act as socialization spots. Most people bring friends or family along during shopping trips, and malls provide a central gathering place. Malls typically offer a wide variety of dining options for shoppers, and many have entertainment options such as movie theaters and arcade centers where customers can unwind.
Entertainment and the search for a pleasurable experience are also major reasons why people visit malls. Malls offer year-round entertainment for all ages, including activities such as farmers markets, live music, cooking demonstrations and workshops. Customers also visit shopping malls to relish the internal environment. Many customers come to the mall during the holidays to experience the decorations, the smells, the music and the excitement of holiday crowds.