Innovation is important to organizations because it fosters new ideas for products and services, gives staff members a sense of job satisfaction, encourages teamwork and allows organizations to find competitive advantages in the marketplace. For innovation to succeed in an organization, it must be embraced by top management and supported at all levels of operation.
Organizations seeking new ideas give employees free reign to develop creative ways to improve existing products and services, or to create new ones. In addition, organizations can disrupt current work processes, changing organizational structures to allow ideas to flow more freely. Managers and supervisors must be fully invested in fostering innovation among workers, and this can be accomplished by building strong work teams that are invested in supporting new ideas. Managers should clearly explain the role innovation plays in achieving organizational goals. Allowing employees to innovate keeps them motivated and actively invested in the organization's success.
Companies must innovate to keep one step ahead of the competition. Companies are faced with the challenge of meeting consumer expectations and demands much faster than in the past. Embracing innovation within the organizational structure helps companies respond quicker to changing marketplace conditions. By using innovative strategies, companies have flexibility to change and to offer new products and services on a consistent basis.