A questionnaire is made for the purpose of understanding the experiences, beliefs, perceptions and feelings of a given group of people. Questionnaires may be used in a variety of fields including business, science and social studies. Questionnaires create a more accurate picture regarding the way people view certain things in the community by collection of specific data.Continue Reading
Understanding experiences: certain questions are deliberately designed to get unbiased accounts of people's experiences with regard to specific issues that may include the use of a product or service.
Gauging feelings: some questions can easily help those conducting studies to gauge the feelings or mood of the population. In political circles, questionnaires are used to gauge the mood of the people with regard to certain political candidates or policies.
Beliefs: in order to discover whether a community is, for example, largely Christian or Muslim, conducting a survey using a questionnaire may be effective. Such research may help businesses or organizations ascertain which programs or products to sell in order to receive better results.
Perceptions: the way people perceive a product or issue may determine whether it is widely accepted or not. Finding out people's perceptions may help create better understanding on the matter, making it possible to come up with better solutions.Learn more about Marketing & Sales
To conduct a phone survey, prepare a questionnaire enabling you to acquire information relevant to the company’s department heads, compile a list of customers or people you wish to survey, and call them using a random method to ensure more reliable results. If necessary, hire additional staff to facilitate work on large-scale surveys, run the questionnaire content by the managers to ensure their satisfaction with the questions, and determine the number of surveys to reflect the appropriate sample size.Full Answer >
The cohort effect describes a group of people forming a bond due to having common life experiences. An example of the cohort effect is a group of employees at a specific company who work closely together.Full Answer >
Culture functions as a way to bring a group of people with similar interests, backgrounds, and beliefs together while shaping their views of the world. Culture strengthens bonds between people and can easily change and evolve by adding new trends or removing old traditions.Full Answer >
In sociology, the interactionist perspective is the theory that people develop their beliefs, identities and values according to individual and small group interactions. Interactionist methodology favors qualitative data over quantitative data obtained through traditional methods like experiments, questionnaires and secondary sources.Full Answer >