What Is the Purpose of Advertising?

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Advertising is a medium of information meant to attract and inform the public about a product, service or business. There are dozens of advertising strategies that a person or business can use to fulfill this purpose.

Solicitation is a common strategy that works to try to convince people to shop at a particular store or buy a specific product. Promoting and marketing serve to forward a business’s or person’s agenda. This is a common strategy among those seeking to promote a brand. Some forms of marketing seek to raise awareness, and this is common for charitable organizations wanting to tell the greater public about a specific cause.