Production orientation is a marketing strategy in which the company focuses on products rather than customers' wants or desires. Two other types of strategies include market orientation and sales orientation.Continue Reading
"If you build it, they will come" is the simple philosophy of companies that abide by a philosophy of production orientation. This philosophy discounts the wants and needs of the customers. Rather, the company chooses to focus all of its resources on how to efficiently build a product that is better than that of any of its competitors.
Companies that abide by this strategy put other marketing strategies on the back burner. For example, a common belief is that funds do not need to be put into advertising, because the quality of the products is so high that the products will easily sell themselves. Sales calls and other marketing ploys are not deemed as important as the overall quality of the product.
This is directly opposite of the strategies in a market or sales orientation philosophy. Companies that abide by a market orientation philosophy actually try to identify and then meet the stated or hidden needs of the customers. Those companies that practice a sales orientation philosophy concentrate funds into promoting sales of the product, either through sales calls or other marketing and advertising strategies.Learn more about Managing a Business
Polycentric orientation is the practice of decentralizing marketing, research and development of a multinational company to the local market of a country where its products are being sold, according to BizShifts. In this model, a regional manager is employed to market products with awareness to the nuances of the culture instead of attempting to translate a general approach used universally.Full Answer >
A quality policy should emphasize how important the company feels about providing high-quality products or services to its customers, and it should state that the company has controls in place for the implementation, monitoring and maintenance of its quality objectives. The policy can also show how meeting high-quality standards will help the company meet its operational goals, such as increasing its customer base or decreasing customer complaints.Full Answer >
Tips for starting a publishing business include having cash on hand before getting started, working with authors to develop a marketing strategy, joining publishers' associations and choosing the right business name. Licensing requirements for publishing businesses vary from state to state.Full Answer >
Some of the information on an online business plan may include name of the business, resourcing options, management structure, benefits of the business and a marketing strategy. A business plan is often crafted to evaluate the viability of any business venture, notes MyOwnBusiness.org.Full Answer >