Who Does Pepsi Sponsor?
Pepsi, whose parent company is PepsiCo, sponsors the Super Bowl halftime show and its featured performer, which is why Katy Perry appeared in a Pepsi commercial promoting the sports event and her appearance as the entertainment in 2015. Pepsi has sponsored the National Football League since 2002, including NFL players such as Russell Wilson and DeMarco Murray.
Pepsi also has sponsorship deals with the Major League Soccer, International Cricket Council and Major League Baseball organizations. It has been a major sponsor of NASCAR. The food and beverage giant used NASCAR champion Jeff Gordon for a promotional piece that was shown on YouTube in 2013. It generated over 41 million views, which led him to do another video ad for the company in 2014.
Outside the realm of sports, Pepsi has sponsored a variety of singers across the musical spectrum: artists such as Michael Jackson, Ray Charles, Faith Hill, Britney Spears, Ozzy Osbourne, Tina Turner, Kanye West and Beyonce. Beyonce played the Super Bowl halftime show in 2013 and starred in several ads. From the acting world, Pepsi has sponsored Michael J. Fox and the Cuban actor William Levy, who starred in a Pepsi Next ad campaign in 2013, as well as many other international actors.