Pepsi's traditional target market is teenagers and young adults, according to Forbes magazine. In that vein, its taglines over the years have included "Live for Now" and the "Pepsi Generation."Continue Reading
Forbes reports that to reach younger consumers, Pepsi has tapped many celebrities over the years, ranging from pop stars to rap and hip-hop artists.
Meanwhile, the soft drink maker contends its Diet Pepsi brand is geared more toward adult women of all ages, according to Business Insider. The company particularly targets women who enjoy home design when marketing their diet beverage. Regular Pepsi also is marketed toward men with advertising featuring a NASCAR driver.Learn more about Marketing & Sales
To create the most effective sales plan, according to both the Small Business Association and Entrepreneur magazine, you need goals, target accounts, and timelines. Sales plans should have a clear and consistent layout.Full Answer >
A marketing audit should include an overview of the company, a list of marketing goals, a description of current customers, a target customer profile and a product or service description. The audit should also include a list of competitors, a communication plan and a description of previous marketing efforts.Full Answer >
To calculate the cost per thousand, multiply the cost by 1,000, and divide by the target audience. Interpret the result.Full Answer >
To create a marketing plan, compile a document that outlines the marketing goals of your business, identifies your target audience and determines how to measure the success of your efforts. Outline short-term marketing objectives, in monthly and annual intervals, and the specific strategies to use to achieve each one.Full Answer >