Who Is Pepsi’s Target Market?


Pepsi’s traditional target market is teenagers and young adults, according to Forbes magazine. In that vein, its taglines over the years have included “Live for Now” and the “Pepsi Generation.”

Forbes reports that to reach younger consumers, Pepsi has tapped many celebrities over the years, ranging from pop stars to rap and hip-hop artists.

Meanwhile, the soft drink maker contends its Diet Pepsi brand is geared more toward adult women of all ages, according to Business Insider. The company particularly targets women who enjoy home design when marketing their diet beverage. Regular Pepsi also is marketed toward men with advertising featuring a NASCAR driver.