What Are the Objectives of McDonald's?
The main objective of the McDonald's corporation is to be the customer's favorite place to eat. To achieve this, McDonald's created a global strategy called "Plan to Win," which focuses on creating an extraordinary customer experience.
The Plan to Win consists of five factors: people, products, promotion, place and price. McDonald's focuses on its customers as well as its own employees. Fostering a nurturing and motivating environment for its employees ensures continuation of the company's customer service strategies. Balancing the needs of McDonald's franchise owners, food suppliers and employees is essential to running the company smoothly. McDonald's also strives to uphold a high standard of ethics in the workplace and give back to the community through the Ronald McDonald house family of charities.
"For more than ten years, the Plan to Win along with our system alignment, financial strength and distinct competitive advantages have served as the critical framework behind our growth," said Don Thompson, McDonald's corporation president and chief executive officer. "Today, the Plan to Win continues to guide the evolution and execution of our global growth priorities as we strive to become even better and bigger."
Because McDonald's is also a publicly traded company, maintaining consistent profits for its shareholders is also high on the list of objectives. The McDonald's Plan to Win encompasses all these factors that are essential to the company's continued growth and dominance in the market.