Q:

What are the objectives of McDonald's?

A:

Quick Answer

The main objective of the McDonald's corporation is to be the customer's favorite place to eat. To achieve this, McDonald's created a global strategy called "Plan to Win," which focuses on creating an extraordinary customer experience.

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What are the objectives of McDonald's?
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Full Answer

The Plan to Win consists of five factors: people, products, promotion, place and price. McDonald's focuses on its customers as well as its own employees. Fostering a nurturing and motivating environment for its employees ensures continuation of the company's customer service strategies. Balancing the needs of McDonald's franchise owners, food suppliers and employees is essential to running the company smoothly. McDonald's also strives to uphold a high standard of ethics in the workplace and give back to the community through the Ronald McDonald house family of charities.

"For more than ten years, the Plan to Win along with our system alignment, financial strength and distinct competitive advantages have served as the critical framework behind our growth," said Don Thompson, McDonald's corporation president and chief executive officer. "Today, the Plan to Win continues to guide the evolution and execution of our global growth priorities as we strive to become even better and bigger."

Because McDonald's is also a publicly traded company, maintaining consistent profits for its shareholders is also high on the list of objectives. The McDonald's Plan to Win encompasses all these factors that are essential to the company's continued growth and dominance in the market.

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Related Questions

  • Q:

    What is the history of McDonald's?

    A:

    In 1940, Dick and Mac McDonald opened the McDonald's Bar-B-Q, a drive-in restaurant with a car hop service in San Bernardino, California. In 1948, the brothers closed shop for renovations and reopened as a self-serve restaurant featuring nine items and focusing on hamburgers. Ray Kroc, a Multimixer salesman, who had a vision of expanding the restaurant all over the United States, visited this small but effective restaurant in 1954.

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  • Q:

    What is the objective of a multinational corporation?

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    The objective for a multinational corporation, or any other kind of corporation, is a specific goal that the corporation wants to attain, and it must be something that managers can measure. Some common business objectives include maximizing profits, having high-quality customer service, growing at a specified rate, reaching a specific sales level, coming up with new products and acting socially responsibly.

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  • Q:

    What is the organizational structure of McDonald's?

    A:

    McDonald's is a publicly-traded corporation, but most of its retail branches are not owned or operated by the company itself. Instead, they are owned by independent business owners through franchise agreements.

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  • Q:

    How can you pursue a job opportunity with McDonald's?

    A:

    Individuals can pursue job opportunities with McDonald's by visiting the corporation's career page on the website and searching and applying for available opportunities, states the website. Individuals can search for both restaurant and corporate opportunities as well as learn about the application process and apply for the desired position.

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