The objective for a multinational corporation, or any other kind of corporation, is a specific goal that the corporation wants to attain, and it must be something that managers can measure. Some common business objectives include maximizing profits, having high-quality customer service, growing at a specified rate, reaching a specific sales level, coming up with new products and acting socially responsibly.
Some other areas where multinational corporations can set goals are in employee relations, management, productivity and market standing. Managers should be careful to choose objectives that are achievable within the desired time period.
Multinational corporations have a presence both in their home country and in at least one other country. Since the objectives of such companies can affect those in multiple countries, managers should be careful to set relevant objectives that will benefit all the countries where the corporations have a presence.