What Are Nike’s Aims and Objectives?

daniel julià lundgren/CC BY-SA 2.0

Nike is one of the largest manufacturers of athletic apparel and sporting equipment in the world, therefore it has numerous, distinct missions and aims. As with all publicly traded companies, Nike’s first objective is to make a profit for the shareholders.

In order to meet this objective, Nike identifies a number of smaller aims and objectives. These include manufacturing superior products, maintaining the integrity of the global brand and innovating in the area of product design. The company also balances these profit-driven goals with a number of social and sustainable aims, including cutting water use, reducing waste and strengthening communities.