Ronald McDonald's friends include Hamburglar, Grimace, Mayor McCheese, Birdie the Early Bird, Captain Crook, the Professor, Officer Big Mac and the Fry Kids. They are said to live in an imaginary place called McDonaldland.Continue Reading
McDonald's began as a barbecue restaurant in 1940. The McDonaldland concept began in the early 1970s to boost interest in the fast food franchise. Featured in television advertisements for decades, the fictional community centered around Ronald McDonald and his group of friends.
Lesser known characters were often introduced to promote new items. For example, the Griddler was featured in 2002 commercials promoting the chain’s McGriddle breakfast sandwich.Learn more about Advertising
Some of the names for the Budweiser horses include Bud, Captain, Duke and Mark. The Budweiser horses are Clydesdales and are often seen in commercials. These horses can also been seen at events, such as parades, pulling specially designed gold beer wagons.Full Answer >
The Ronald McDonald House in Philadelphia provides a comfortable place for people to sleep when their children are being treated at the Children’s Hospital of Philadelphia or St. Christopher’s Hospital for Children. The temporary residences offer all the comforts of home for families and are staffed by employees and volunteers.Full Answer >
Some of the most famous McDonald's restaurant slogans include "You deserve a break today," "Mac Tonight," "Did somebody say McDonald's?,"We love to see you smile" and "I'm loving it." In 1982, Advertising Age magazine named "You deserve a break today" as the greatest advertising slogan of the 20th century.Full Answer >
McDonald's uses sales promotion strategies like menu upgrades, gift cards, demographic-specific marketing campaigns, digital initiatives and a focus on breakfast sales. McDonald's experienced declining sales in 2014, inspiring the company to reinvent some of its offerings and try new marketing promotions.Full Answer >