The mission of Polo Ralph Lauren, as stated on the company website in 2014, is "redefining American style, providing quality products, creating worlds and inviting people to take part in our dream." Promoting a lifestyle through its line of clothing is an integral part of the Ralph Lauren marketing approach.
Polo Ralph Lauren was started in 1967 by the former Ralph Lifshitz, who changed his last name to Lauren. The company began as a provider of men's ties in New York, then added suits and women's clothing to its inventory two years later. The brand has since diversified into several different offshoots. There's an exclusive denim brand, Ralph Lauren Home for bedding and general home decor, a men and women's brand, children's wear and even a baby brand.