What is the mission statement of McDonald's?
Quick Answer
According to Strategic Management Insight, McDonald's mission is "to be our customers' favorite place and way to eat and drink." McDonald's operates a global strategy called "the Plan to Win," which centers on the relationship between its people, products, locations, prices and marketing. McDonald's strives for consistent operations improvement in order to strengthen its customers' involvement with its brand.
Continue Reading
Full Answer
Barbara Farfan, a writer for About Retail Industry, explains that the common mission statement is more clearly defined by McDonald's values not appearing in the statement. In other words, customers are at the heart of its success; therefore, it runs an ethical business, support its communities, runs a profitable business and seeks constant improvement. Another important value is the belief that McDonald's business model balances the interests of all three groups involved, often referred to as a "three-legged stool" of owners, suppliers and company employees.
In 2013, Strategic Management Insight gave McDonald's 2.2 points out of 4.5 on a number of criteria during an evaluation of McDonald's mission statement. SMI found that McDonald's mission statement fell short regarding factors that pertain to its "reason for being," such as products and service, technology, interest in its public image and employee support. However, SMI concedes that McDonald's successfully fulfills its mission statement in terms of customer satisfaction.
Learn more about CorporationsRelated Questions
-
Q:
What is Amazon's mission statement?
A: Amazon's mission statement says "Our vision is to be earth's most customer-centric company, to build a place where people can come to find and discover any... Full Answer >Filed Under: -
Q:
What is Microsoft's mission statement?
A: Microsoft’s mission statement, as of 2013, is to provide individuals and businesses with technologies and products to increase efficiency, capability, spee... Full Answer >Filed Under: -
Q:
What is Pizza Hut's mission statement?
A: Pizza Hut’s mission statement is to take pride in making the perfect pizza, provide courteous and helpful service at all times and strive to have every cus... Full Answer >Filed Under: -
Q:
What is Nestle's mission statement?
A: Nestle Global's mission statement is "Good Food, Good Life." The company aims to provide consumers with tasty, healthy food and drinks for every meal and s... Full Answer >Filed Under:
You May Also Like
-
Q:
How do you contact executives at Verizon Wireless?
-
Q:
What information is included in a profit and loss statement?
-
Q:
What does "Sorting Complete" mean on USPS?
-
Q:
What is General Electric's mission statement?
-
Q:
What types of diesel locomotives does General Electric make?
-
Q:
What residential services does Enbridge provide?
