What is the mission statement of McDonald's?
Quick Answer
According to Strategic Management Insight, McDonald's mission is "to be our customers' favorite place and way to eat and drink." McDonald's operates a global strategy called "the Plan to Win," which centers on the relationship between its people, products, locations, prices and marketing. McDonald's strives for consistent operations improvement in order to strengthen its customers' involvement with its brand.
Continue Reading
Full Answer
Barbara Farfan, a writer for About Retail Industry, explains that the common mission statement is more clearly defined by McDonald's values not appearing in the statement. In other words, customers are at the heart of its success; therefore, it runs an ethical business, support its communities, runs a profitable business and seeks constant improvement. Another important value is the belief that McDonald's business model balances the interests of all three groups involved, often referred to as a "three-legged stool" of owners, suppliers and company employees.
In 2013, Strategic Management Insight gave McDonald's 2.2 points out of 4.5 on a number of criteria during an evaluation of McDonald's mission statement. SMI found that McDonald's mission statement fell short regarding factors that pertain to its "reason for being," such as products and service, technology, interest in its public image and employee support. However, SMI concedes that McDonald's successfully fulfills its mission statement in terms of customer satisfaction.
Learn more about CorporationsRelated Questions
-
Q:
What is Ryanair's mission statement?
A: Ryanair's mission statement is to offer the lowest fares possible on all routes, while avoiding fuel surcharges and allowing customers to make alterations ... Full Answer >Filed Under: -
Q:
What is Walmart's mission statement?
A: "We save people money, so they can live better" serves as Wal-Mart's mission statement. Wal-Mart is a retail giant with stores scattered worldwide. The sto... Full Answer >Filed Under: -
Q:
What is Nestle's mission statement?
A: Nestle Global's mission statement is "Good Food, Good Life." The company aims to provide consumers with tasty, healthy food and drinks for every meal and s... Full Answer >Filed Under: -
Q:
What was Enron's mission statement?
A: Enron incorporated their mission statement into a web page on Enron.com titled, "Our Vision, Our Values." The full page statement on the company's web site... Full Answer >Filed Under:
