As of 2014, the Coca-Cola mission statement is "to refresh the world, to inspire moments of optimism and happiness, and to create value and make a difference." The mission statement articulates the company's purpose and helps members of the organization make decisions about their products and actions.
Coca-Cola states that its mission statement forms the foundation of its Roadmap. The Roadmap is a long-term plan for the company's operations. In addition to the mission statement, the Roadmap includes a vision statement and information about the company's culture, values and focus. Coca-Cola's vision statement provides guidelines for the company's policies related to its people, its portfolio, its partners, the planet, profits and productivity, with the goal of creating a thriving business ready for the future.
