McDonald's marketing targets everyone and does not have a select audience. The company claims that their restaurants offer meals for children, a place to relax with free Wi-Fi for adults, and a quick breakfast for those in a hurry in the morning.
The company employs different marketing strategies during different seasons of the year. They are constantly investigating what their customers enjoy, how their lives are changing, and what they can offer them as a result, in order to better maintain their business.
McDonald's offers value-priced meals and has seen a tremendous amount of success from its Happy Meals. The Happy Meal represents one area where market demand changed the company's product, as it began offering fruit and other healthier choices for kids due to a raised awareness of nutritional needs.