As of 2013, McDonald's market share of the fast food industry was 21.7%, according to Statista.com. Out of the five leading brands, McDonald's has the largest market share.
McDonald's brand value was estimated at $85 billion in 2013 by Statista, thereby making it three times as valuable as its next competitor. Furthermore, McDonald's revenue was $28 billion in 2013 with $9 billion arising from U.S. sales. Overall, the fast food industry made $191 billion of revenue in 2013.