The main McDonald's characters include Ronald McDonald, Grimace, Hamburglar, Birdie the Early Bird and the Fry Kids. Other prominent characters in the past included Mayor McCheese, Officer Big Mac, The Professor, Captain Crook and Sundae. The characters were used as part of advertising and marketing for McDonald's from the 1970s through the 1990s. With the exception of Ronald McDonald, all the other characters were gradually phased out of use.Continue Reading
Ronald McDonald is the main mascot of McDonald's. Created in 1963, Ronald McDonald is portrayed as a clown with bright red hair, red lips, red clown shoes and a bright yellow jumpsuit with red and white striped sleeves. He appears often in advertisements interacting with children. The other characters associated with McDonald's were part of the fictional McDonaldland world, used for various marketing purposes in the past. They were also featured in the playgrounds in many McDonald's restaurants.
Grimace was a friendly purple monster portrayed as clumsy but well-meaning. The Hamburglar was a masked trickster who loved hamburgers. Birdie the Early Bird was a bright yellow bird in a pink jumpsuit who wore flight goggles on her head and Mayor McCheese had a giant hamburger head and wore a mayor sash over a fancy suit. Officer Big Mac had a giant Big Mac head and wore a police outfit and hat. The Professor was an eccentric inventor who wore a helmet with a light bulb on top. Captain Crook was a pirate who was always trying to steal Filet-o-Fish sandwiches and Sundae was Ronald McDonald's pessimistic dog.Learn more about Corporations
In 1940, Dick and Mac McDonald opened the McDonald's Bar-B-Q, a drive-in restaurant with a car hop service in San Bernardino, California. In 1948, the brothers closed shop for renovations and reopened as a self-serve restaurant featuring nine items and focusing on hamburgers. Ray Kroc, a Multimixer salesman, who had a vision of expanding the restaurant all over the United States, visited this small but effective restaurant in 1954.Full Answer >
The main objective of the McDonald's corporation is to be the customer's favorite place to eat. To achieve this, McDonald's created a global strategy called "Plan to Win," which focuses on creating an extraordinary customer experience.Full Answer >
An average McDonald's franchise makes between $500,000 and $1 million in profits per year as of 2013, according to McDonald's Franchise Disclosure Document. For restaurants open at least 1 year in the United States, average total revenues are $2.6 million.Full Answer >
The main aim and objective of McDonald's is to serve quality food that consumers can rely on. McDonald's strives to continually improve the customer experience.Full Answer >