Marketing implications are changes in sales or other results that can be expected from a particular strategy. For instance, a plan to communicate more openly with customers has marketing implications of increased customer satisfaction. Marketing implications can be positive or negative.Continue Reading
Changes in product design or business processes have marketing implications, such as increasing customers' use and future purchases of a product under certain circumstances. Marketing implications also apply to the overall health of a business since greater customer satisfaction and increased sales lead to higher production and more profit. Potential marketing implications among employees include higher morale and greater commitment to a company when sales are favorable and the company has a good reputation.
Technology advancements, such as smart phones that make online shopping quick and easy, have negative marketing implications for physical retailers. A new tablet with a larger, brighter screen has positive marketing implications for publishers of interesting content.
Having a marketing strategy allows companies to focus on particular opportunities to increase sales and find competitive advantages, according to David Aaker, an American business consultant and professor emeritus at the University of California, Berkeley. Assessing potential implications is one activity in the full spectrum of marketing activities designed to support a company's objectives.Learn more about Marketing & Sales
McDonald's has different marketing strategies for different locations around the world, but its overall strategy is to offer consumers a great value. This was the main thinking behind the hugely successful Dollar Menu. McDonald's does not just think of great value in terms of low-cost food; it also takes the speed at which food is prepared and its atmosphere into consideration.Full Answer >
The goals of marketing research are to help a business refine its marketing strategy, improve products or services, determine where a product should be placed and uncover consumer habits. The scope of marketing research is often determined by the business's budget and the ability of the researcher.Full Answer >
Customize a marketing strategy template by modifying each section to meet the specific goals and needs of your company. Outline specific details in sections that cover promotion strategy and product pricing to reflect your business.Full Answer >
Content marketing is a strategy used to develop and distribute consistent, relevant and useful content for audiences. The purpose of content marketing is to attract and engage a target audience with the intent of generating traffic and creating a profitable customer action. This form of marketing is used as a communication tool with potential customers, without the goal of selling a product or service.Full Answer >