What is a market summary in a marketing plan?


Quick Answer

A market summary is the essence of a marketing plan. The market summary outlines, points out or highlights important points. The summary is a brief version of a marketing plan.

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What is a market summary in a marketing plan?
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Full Answer

The summary is placed at the beginning of the market plan, and it should not be more than three pages long. The short version allows investors to find a particular section of the plan quickly without reading the entire report. The summary gives short descriptive details of each section in the plan. Important details about the purpose, direction and funding of a marketing project is found in the marketing summary.

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