What Is a Manufacturer's Brand and Its Advantages and Disadvantages?

What Is a Manufacturer's Brand and Its Advantages and Disadvantages?

A manufacturer's brand is another label for items made by a particular manufacturer and offers advantages, like availability, as well as disadvantages, like expense, regarding private label items. The term manufacturer's brand is also known as brand name.

Manufacturer's brand, or brand-name items, offer a variety of advantages compared to private label, generic, or store brand items, including

  • Product availability: brand name items are usually easy to find
  • Perceived quality: brand name items are often seen as having higher quality than comparable private label items
  • Positioning: brand name items often carry a higher societal value

A primary disadvantage to manufacturer's brand items is cost because brand name items often cost more than private label, generic or store brand items.