As of 2013, the KFC mission or vision statement was as follows: "To sell food in a fast, friendly environment that appeals to price conscious, health-minded consumers." KFC's major competitors include Wendy's, Subway, McDonald's and Burger King.Continue Reading
KFC, which is short for "Kentucky Fried Chicken," is the largest fast-food fried-chicken chain in the world. As of 2011, the company featured more than 17,000 restaurants in 105 locations. Overseen by CEO Roger Eaton, the company posted a revenue of $9.5 billion in 2012.
A mission or vision statement can be directed toward a company's products or its customers. The statement is also referred to as a credo or philosophy. The statement is written to define a company and its central purpose. Peter Drucker, the guru of modern management, said that the statement is a company's primary guide in developing strategies, outlining plans and making daily decisions. Every reason why a company exists must be conveyed in its mission statement, so customers may understand what drives a company.Learn more about Corporations
The vision statement of eBay is to provide consumers with an intercontinental marketplace through the world wide web, allowing almost anyone to trade a host of items easily, with this mechanism allowing for a host of financial opportunities across the globe. Through the Verified Rights Owner Program (VeRO) on the eBay website, the company also states that everyone can contribute to helping build a safe and reliable marketplace where people can find success.Full Answer >
Nike doesn't have a vision statement, but it does have a mission statement: "Our Mission: To bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete." According to Nike, the asterisked clarification came from cofounder Bill Bowerman.Full Answer >
The mission statement, or vision, for Foot Locker is "To be the leading global retailer of athletically inspired shoes and apparel." Announced in 2010, Foot Locker's new mission statement, sums up its strategic vision and initiatives to grow the business, as well as its long-term financial objectives.Full Answer >
While SONIC Drive-In doesn't have an official mission statement, its vision is to become America's most loved restaurant brand, according to the company website. The chain lists core values of respect for everyone that is touched by the SONIC brand, importance of relationships as a way of life and the power of the entrepreneurial spirit and the individual.Full Answer >