Q:
What Is KFC's Competitive Advantage?
A:
Quick Answer
KFC's competitive advantage is its supply chain and distribution system. This allows the fast food giant to cultivate relationships with business partners and establish a footing in regions where the competition is still struggling.
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Full Answer
Because KFC's supply chain and distribution system is so well set up around the world, it has less difficulty than other fast food giants in establishing a presence, especially in less saturated areas where there is still much opportunity for growth. KFC is also able to compete effectively because of its famous trade secret: the 11 herbs and spices that it uses in the products sold all over the world.
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