Q:

What is informal customer feedback?

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Quick Answer

Informal customer feedback is input a business receives from customers through informal conversations between employees and customers as well as social conversations among customers. Informal feedback contrasts formal feedback garnered through customer survey programs and other specific research tools used to evaluate customer thoughts and feelings.

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What is informal customer feedback?
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Full Answer

A popular way to gather informal customer feedback as of 2014 is to monitor customer interactions on social media. This process is known as social listening. Company leaders simply watch the way customers discuss their brands or products, and make note of the positive and negative commentary. Informal feedback may lead to changes or follow-up contact for more details.

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Related Questions

  • Q:

    How do you take a Denny's customer feedback survey?

    A:

    Take a Denny's customer feedback survey by visiting DennysListens.com, selecting your language and entering the survey code that appears on the bottom of your receipt. This allows you to answer a series of questions about the visit and your opinions on the company as a whole for a chance to receive compensation.

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  • Q:

    Do companies listen to customer feedback?

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    The most successful companies listen to customer feedback, and they also interpret the future wants and needs of the customer. An example of this is Apple, which has an in-depth understanding of its customer base. Many companies provide surveys online, using sites such as SurveyMonkey.com to interpret their customers' wants.

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  • Q:

    What questions does an Applebee's feedback survey ask?

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    Applebee's feedback surveys ask questions pertaining to the customer's server, the restaurant location, the total of the bill and time of the visit to establish basic information from the customer. Customer feedback surveys also request information from the customer about quality of food, wait time and menu preferences.

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  • Q:

    How do you post customer feedback on your website?

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    The specific methods for posting customer feedback on a website vary according to the source of the feedback, as many review websites include tools for embedding the content in full. Other methods include posting pictures on the site, creating custom text and graphics with the feedback or linking to external sites that host the customer feedback.

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