What Is the Impact of Technology on Marketing?

By Staff WriterLast Updated Mar 24, 2020 5:44:45 PM ET
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China Photos / Stringer/Getty Images News/Getty Images

The role of marketing professionals has been heavily affected by technology, adding responsibilities like social media management and digital advertising, while simplifying other tasks, including tactics like research, reporting and sharing information. It has created new marketing roles, like digital media marketing managers and social media marketing associates.

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