Gatorade sponsors many events and organizations including the NFL, PGA, NBA, WNBA and the Association of Volleyball Professionals. In addition the company sponsors Major League Baseball, Major League Soccer, Major League Lacrosse.
Gatorade sponsors many professional athletes, collegiate and amateur teams, and events throughout the world including the New York Marathon, Boston Marathon, Chicago Triathlon and Ironman World Championship. It is the “official” sports drink of world-class athletes such as Dwayne Wade, J.J. Watt, Cam Newton and Serena Williams; in addition to Jon Jones, Usain Bolt, Michael Jordan, Peyton Manning and Yao Ming; and also Abby Wambach, Mark Prior, Derek Jeter, Jimmy Johnson and Kevin Durant.
Gatorade also sponsors a Player of the Year contest that recognizes male and female high school athletes across the country for most organized sports. One of the most prestigious accolades in high school sports, the Gatorade Player of the Year celebrates high school athletes for their athletic achievement, academic excellence, and exemplary character.
Gatorade has come a long way from its humble beginnings in 1965 at the University of Florida.
Scientifically developed to combat heat-related illnesses of the university’s football players by replenishing fluids, carbohydrates, and electrolytes lost during exercise, Gatorade today is consumed on sidelines and locker rooms in more than 80 countries across the globe.
A subsidiary of PepsiCo, it has a brand value of $4.8 billion and reported revenues of $3.3 billion in 2013. Gatorade dominates the $7 billion sports drink marketplace with 74.2 percent of sales. It appears that it pays to sponsor sports for Gatorade.