What Are the Ford Motor Company’s Objectives?
Ford Motor Company’s objectives span a number of areas, including sales, research and innovation, sustainability and safety. As of 2014, Ford’s financial objectives included increasing its global sales and achieving more balanced geographic profitability by the year 2020, says StreetInsider.com.
Ford Motor Company’s financial goals include growing the number of vehicles sold annually by 45 to 55 percent to a total of 9.4 million by 2020. The company is seeking to increase its market share significantly in regions outside North America, including Asia-Pacific, Africa, Europe and the Middle East.
Ford’s objectives in the area of research and safety revolve around continued investment in improved materials and technology. It is expanding its Palo Alto Research and Innovation Center in California’s Silicon Valley and further developing the Ford Blueprint for Mobility, which focuses on in-car connectivity, automated driving technology and improved vehicle safety. Additionally, the company is developing more innovative materials like the high-strength, military-grade aluminum alloy used in its 2014-model F-150 truck.
In the area of sustainability, Ford’s objectives include increasing the fuel-efficiency of its entire fleet of vehicles and decreasing carbon dioxide emissions from its manufacturing processes, with a target of 25 percent reduction between 2011 and 2016. It has set numerous sustainability goals, which include increasing its use of recycled and renewable materials in its vehicle interiors, decreasing the amount of volatile organic compound emissions from vehicle painting, and reducing water use and manufacturing waste.