Some examples of relationship marketing are sending birthday cards to clients, offering reward plans to customers and creating web pages and forums for clients to find the answers to their questions and to become better informed. Making a change based on customer requests is also a relationship marketing technique.
Relationship marketing is the approach businesses take to keep their customers happy and feeling like they are important. A common example of customer appreciation is the frequent flier reward plans some airlines use to keep their customers returning. Listening to the consumer is key in relationship marketing. When a number of customers requests a particular change in a policy, product or procedure and a company listens and responds, that business shows it is interested in its clients and their welfare.