External customers use a company’s products or services but are not part of the company. An external customer is an individual who enters the store and buys merchandise. Internal customers are members of an organization who depend on the assistance of one another to accomplish their job responsibilities. For example, a sales representative requires support from customer representatives to place an order.Continue Reading
A customer is a person or an organization that uses an output from another person or organization. A grocery shopper who is an external customer buys goods from the market. In the supermarket, internal customers include the manager who depends on information from the accountant to make decisions or the stock person who needs to receive materials from the warehouse to put goods on the shelf.
Both external and internal customers are important to the success of a business or organization. Through their purchases, external customers provide the revenue stream that a business needs to survive. Satisfied external customers make repeat purchases and refer the business to other potential customers. On the other hand, customers who suffer as a result of negative experience with a business, such as rude treatment by an employee, can hamper a business by dissuading other people from patronizing it. An internal customer who does not work well with other elements of the company may have difficulty placing orders or obtaining answers to his external customers' questions, leading to poor service.Learn more about Marketing & Sales
Mailing houses provide a range of services to customers, including designing direct mail materials, printing direct mail pieces, preparing mailing pieces for delivery and providing mailing lists of targeted contacts. Some mailing services create email campaigns to coincide with direct marketing mailings. Mailing houses usually offer customers multiple options for mailing advertising and marketing information to targeted consumers via the U.S. Postal Service.Full Answer >
"Market aggregation" is defined as the marketing of standardized goods and services to a large population of people that have similar needs, according to Inc. Another name for market aggregation is "mass marketing," a strategy that treats all customers as a single group that is handled homogeneously.Full Answer >
The employees in the marketing department of an organization are responsible for communicating to customers or clients why they need to purchase the goods or services offered. Marketing relays information to customers or clients and helps establish the overall image of the brand.Full Answer >
Examples of nonprice competition include touting a supermarket's loyalty discount cards, banking services, extended hours, self-checkouts and online shopping. A company may seek an advantage over another by marketing a product's longevity, convenience and workmanship over comparable products. In general, nonprice competition means marketing a company's brand and quality of products as opposed to lower prices.Full Answer >