One example of a general objective on a resume is a simple job title or desired position. An effective example is specific, such as stating the desired job title and the specific work environment or company.
Well-crafted resume objectives have the ability to convince an employer that a candidate is familiar with a position, the industry and the requirement for success in that field. The best resume objectives are tailored to the position or company to which the person is applying. For example, when applying to an advertising agency, the applicant can write under the Resume Objective section, "Obtain a position with advertising agency at which I can best use the skills I have acquired in advertising and client acquisition, and grow into and expand the company brand."
If the applicant has two separate sets of skills in two or more types of industry, separate resumes that highlight the different skills are created to suit each type. Some applications are for jobs that require similar skills or goals and the applicant can use one group of objectives for those positions. When this is the case, the applicant must clarify specific skills or goals in each cover letter that address the job description released by the company.