Examples of customer focus include achieving 100 percent satisfaction from all customers and having a business culture that is built around the customers' needs. Customer-focused companies, such as Virgin Atlantic, deliver unique customer experiences that set them apart from their competitors and drive their success.
A customer-focused business involves communicating with customers frequently and openly. Companies that do this prioritize the quality of its services by paying attention to details and applying honesty. For a company to become customer focused, it has to overcome daily challenges such as high customer expectations, intense competition against similar businesses and shifting customer preferences.