An example of impersonal communication is the interaction between a sales representative and a customer, whether in-person, via phone or in writing. Impersonal communication is generally informal and based on social roles.
Impersonal communication is most common in business, where a personal relationship and emotion are not required to complete transactions. It is also a term used to refer to less direct methods of communication, such as email and social networks. These methods allow individuals to make statements they may not make to someone in person. Impersonal communication can therefore be used to hurt others more easily than direct confrontation, as impersonally communicated statements are made with little fear of retribution.