What Is an Example of an External Customer?

What Is an Example of an External Customer?

What Is an Example of an External Customer?

An example of an external customer would be a shopper in a supermarket or a diner in a restaurant. These are people who are external to a business as the source of its revenue. They are often the end-user.

The term is contrasted with internal customer, which refers to a person inside a business organization who is reliant upon others inside that organization for services, information, products and so forth. A checkout operator in a supermarket, for instance, will depend on people having stocked the shelves as well as perhaps the availability of customer service representatives. Likewise, waiting staff in a restaurant will rely on the chef's provision of food, so that they can deliver to the external customers, who are the diners.