Enron incorporated their mission statement into a web page on Enron.com titled, "Our Vision, Our Values." The full page statement on the company's web site from the year 2000 included information under the categories of our markets, innovation, creativity, diversity, customers, environment, change, together, respect, integrity, communication and excellence.
Under the heading of "respect," Enron's web page read, "We treat others as we would like to be treated ourselves. We do not tolerate abusive or disrespectful treatment. Ruthlessness, callousness, and arrogance don't belong here." The message under "integrity" assured the public, "We work with customers and prospects openly, honestly, and sincerely. When we say we will do something, we will do it; when we say we cannot or will not do something, then we won't do it." The last entry on the page was headed "excellence" and stated, "We are satisfied with nothing less than the very best in everything we do. We will continue to raise the bar for everyone. The great fun here will be for all of us to discover just how good we can really be."
In 2001, the Enron Corporation of Houston collapsed after a series of events that included a lawsuit filed by investors and an investigation by the U.S. Securities and Exchange Commission that led to bankruptcy. Many top-level employees were indicted and served prison sentences.