Q:

What are the duties of a public relations officer?

A:

Quick Answer

A public relations officer trains, develops and leads a staff of PR professionals in building publicity for an organization. From a leadership standpoint, a PR officer helps develop a PR plan and then coordinates the different aspects of scheduling media communication and holding events.

Continue Reading
What are the duties of a public relations officer?
Credit: Morsa Images Digital Vision Getty Images

Full Answer

The officer monitors implementation of a proactive strategy, which includes development of attributes to promote an organization and schedule press releases, news conferences and other media communication. A PR officer is also responsible for handling negative publicity from the media or consumers. As of 2014, many officers must direct staff in responding to negative conversations on social media.

Learn more about Career Aspirations

Related Questions

Explore