What Are the Differences Between the Internal and External Factors Associated With the SWOT Analysis?
A SWOT analysis is a structured planning method used to evaluate strengths, weaknesses, opportunities and threats involving a business or project. The analysis identifies internal and external factors that are helpful or harmful to the objective. Strengths and weaknesses are internal factors, because they pertain to the internal characteristics of the venture. Opportunities and threats are of an external origin, because they pertain to outside factors that can be exploited.