Q:
What is the difference between direct and indirect marketing?
A:
Quick Answer
Direct marketing is an advertising strategy that physically deals and communicates with the consumer, while indirect marketing advertises in quantity by mass media outlets, such as Internet, TV and radio ads. Direct marketing methods include telemarketing, subscriptions and fliers.
Continue Reading
Credit:
Troels Graugaard
Vetta
Getty Images
Full Answer
Direct marketing is used primarily by small businesses. It serves as a direct channel between the buyer and seller. Outreach is often much smaller with direct marketing, but it tends to be more personable and reliable.
Companies with brand recognition or large budgets for advertising tend to use indirect marketing strategies or a mixture of both, as this combination reaches a wider audience.
Learn more about Marketing & SalesSources:
Related Questions
-
Q:
What is the definition of a sales promotion?
A: The term "sales promotion" refers to a type of marketing that is either targeted toward the distribution channel (by providing incentives for sales) or dir... Full Answer >Filed Under: -
Q:
What is digital marketing?
A: Digital marketing is a type of marketing that involves the promotion of products through electronic media, such as mobile phones, email and the Internet. ... Full Answer >Filed Under: -
Q:
What is Internet marketing?
A: Internet marketing refers to the act of selling goods and services primarily online or to promote a brick-and-mortar business via a website, blog or social... Full Answer >Filed Under: -
Q:
What are some inexpensive promotional products?
A: Though the exact price of the items may vary depending on seller and quantity, inexpensive promotional items typically include pens, key chains, bags, shir... Full Answer >Filed Under:
You May Also Like
-
Q:
How do you choose a good name to market a business?
-
Q:
Where can you buy flea market items for resale?
-
Q:
What is a good rhyming babysitting slogan?
-
Q:
What is the definition of sales and marketing?
-
Q:
What is the importance of customer retention?
-
Q:
Where can you buy and sell personal items online?
