Sales focuses on selling prospects and growing revenue among current customers, while marketing departments typically develop materials and create lead generation programs. Marketing teams frequently work to support sales teams.
Depending on the organization, sales and marketing may make up one department. They are the arm of the company that works to drive profits and revenue for the organization by selling products or services.
The marketing team focuses on creating messaging and related collateral to drive interest in the company's product or service offering. This may include hosting webinars or attending industry events. The leads that they generate are handed over to the sales team, who executes a specific strategy to close the deal. To be most effective, the sales and marketing teams should have a close relationship.