National advertising consists of persuasive words and images generally used by a business to sell its products to a national market. Presidential campaigns and large nonprofits also employ national advertising to convey persuasive messages to target audiences.
National advertisers run ads on broadcast televising and radio, in newspapers and magazines, on billboards and on the Internet. National advertising is expensive and is normally only used by large, well-funded organizations. Large national advertisers include national fast food chains such as McDonald's and Taco Bell, soft drink bottlers such as Coke and Pepsi and consumer goods companies such as Johnson & Johnson and Proctor & Gamble. Successful national ads can transcend advertising and become icons of popular culture.