Q:

What is the definition of "customer expectation"?

A:

Quick Answer

"Customer expectation" refers to the total perceived benefits a customer expects from a company's product or service. If the actual experience customers have with a product exceeds the expectation, they are typically satisfied. If the actual performance falls below the expectation, they are typically disappointed.

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What is the definition of "customer expectation"?
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Full Answer

Companies use market research to evaluate the expectations customers have about a given product or service. Product development is the business process used to build a solution that meets customer expectations. Advertising and other forms of promotion contribute to the formulation of customer expectations. The specific needs or wants customers have in a given area impact their expectations.

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