Why Are Customers Important to a Business?

Repeat custom is crucial for the success of any business, and losing customers is considered a reliable measure of failure since without customers there can be no business.

Keeping customers satisfied also means that they are likely to bring more customers to a business by word of mouth or verbal referral, especially if their loyalty is rewarded with discounts and free gifts.

One of the key ways to keep customers loyal and satisfied is to listen to them and respond to their demands.