What Is a Competitive Landscape?

A competitive landscape is an analysis of how a business compares within the competitive climate. A competitive landscape analysis typically includes an analysis of strategies through strengths and weaknesses, products and services and growth models. A competitive landscape analysis can include many different pieces of information, including the main services and products the business provides, the annual sales and the market share levels. This information is then compared to competitors, and the strengths and weaknesses of all parties are compared and contrasted.