The current slogan of JPMorgan Chase and Co. is "So you can," which comes from its 2013 commercial campaign. This slogan aims to reflect the bank's focus on customer services.
According to JPMorgan Chase and Co.'s first chief marketing officer, Claire Huang, "A couple of years ago the business went on this transformation from being just a product-centered business to being a customer-centered business." The slogan is intended to highlight the bank's customer-oriented focus by showcasing products that make life easier. JPMorgan Chase & Co.'s previous ad campaign was based around the slogan "Chase what matters," which launched in 2008.