The last day to redeem Kool-Aid points was June 30, 2010, so it's no longer possible to redeem them. The program was discontinued on June 30, 2007.
Since June 30, 2007, it has not been possible to accumulate Kool-Aid points either. Originally, points could not be redeemed after June 30, 2008. However, in May 2009, Kraft Foods announced it would allow consumers to redeem points until 2010 after filling out a form. Kool-Aid points (also called "Kool Points") were found on every package of Kool-Aid before June 2007. They could be redeemed for merchandise from Kool-Aid's catalog. Consumers would trade in points for an item of their choice and receive it after paying shipping and handling.