To receive a mailed J.C. Penny catalog, customers should contact the company's customer service department at 800-322-1189 and ask to be added to its promotions mailing list. Additionally, the J.C. Penny website offers a customer service chat option and customers can request a catalog there.
J.C. Penny discontinued its large "Big Book" catalog in 2009; however, it brought it back in March of 2015. The new catalog is a slimmer 120 pages. The decision to bring the catalog back was made after market research showed many customers were driven to the online store only after browsing the print catalog. The J.C. Penny website also has virtual ads which can be browsed.