The apple logo for Apple Inc. has a bite taken out of it to distinguish it from a cherry. According to the logo's original designer, Rob Janoff, the bite is also intended to remind people of a common, cross-cultural experience, the biting of an apple.
Some people have associated the bitten apple with the story of Adam and Eve's eating of the forbidden fruit. Others have associated it with Alan Turing, the famous computer expert who committed suicide by taking a bite from a poisoned apple. However, the logo's designer denies that either of these served as an inspiration for his work. He merely took his inspiration from the company's name.