According to Strategic Management Insight, Apple’s core competencies include innovation in mobile device technology, strong marketing teams, high quality customer service and a strong financial performance. It also has a strong brand reputation for its products, which include the iPad, iPod, iPhone, Apple TV, and Mac computer hardware and software.
According to Strategic Management Insight, Apple was valued at $76.5 billion in 2012. The company enjoys customer loyalty for its products and services, making it highly competitive in the market. Its main competitors are Samsung and Nokia. According to Wikipedia, Apple is the second-largest information technology company in the world. Wikipedia adds that, in 2008, Apple was named by Fortune Magazine as the most admired company in the United States.