The main aim and objective of McDonald's is to serve quality food that consumers can rely on. McDonald's strives to continually improve the customer experience.
McDonald's focuses on employees, franchisees and suppliers working together. They strive to provide quality food in a clean and welcoming environment, while McDonald's global initiative is to provide an exceptional customer experience. Owners and operators, suppliers and employees are the areas of interest that McDonald's strives to balance. According to aboutMcDonalds.com, their "Plan To Win" strategy focuses on people, products, place, price and promotion, and they are dedicated to always improving their business operations.
McDonald's offers opportunities in local communities by offering employment and contributing to charitable organizations. The McDonald's employee experience fosters engagement, safety and respect. The company strives to help employees reach their full potential. The company's main charitable organization is The Ronald McDonald House, which assists families with children undergoing medical treatment. The first Ronald McDonald House opened in 1974 in Philadelphia, Pennsylvania.
Dick and Mac McDonald opened the first McDonald's restaurant in 1940 in San Bernardino, California as a barbeque car hop drive-in. The company was officially founded in 1948 as a self-service drive-in. McDonald's opened its first international restaurants in 1967 in Canada and Puerto Rico.