What Are the Aims and Objectives of the Coca-Cola Company?
Per Coca-Cola, the company's aims and objectives are to refresh the world, to inspire moments of optimism and happiness, and to create value and make a difference. These aims and objectives are centered around a desire to thrive "over the next ten years and beyond."
Coca-Cola believes that their company has the potential to make the world better. All company aims, objectives, mission statements, visions and values are built around that belief. The three core aims and objectives highlight that potential. The first aim to "refresh the world" highlights a desire for their products to taste refreshing.
Highlighted by their recent "Share a Coke" campaign, Coca-Cola truly does strive to inspire moments of optimism and happiness. Their commercials and ads are consistent conversation starters and are designed to bring a smile to the audience's faces. Regarding the last stated aim to "create value and make a difference," Coca-Cola openly encourages recycling of their containers, as well as partners with well-known charitable organizations.
The two largest charitable organizations that Coca-Cola partners with in order to fulfill their third objective are the World Wildlife Fund and the International Foundation of the Red Cross and Red Crescent Societies. Additionally, Coca-Cola is involved in educational and environmental work in many countries throughout the world, including Thailand and the Philippines.